Trends Report 2021:
From Crisis to Positive Growth

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Everything has changed in 2020. Trends that had been slowly shaping the function and the wider world – digitalisation, data analytics, geopolitical risk, sustainability, diversity – all accelerated, driven by the pandemic, the threat of an economic slowdown and global protests over the right to equality.


Access the 2021 Trends Report to see what will define the function in the coming year, and what thought leaders are doing to prepare.